How Be Club Works: A Breakdown of Its Full Business Model
Founded in 2018 with the vision to empower people from all walks of life to build a better future, BE (BE CLUB) began as a pioneering platform that merged education and technology. Since then, the company has grown into a thriving ecosystem within the digital education space, anchored by its three core products and supported by the creator economy.
In contrast to traditional financial education providers, BE offers learning, education, and digital tools designed to help users build skills, explore opportunities, and grow their digital presence within the same environment.
While it may appear complex at first glance, BE’s ecosystem is in fact a structured, multi-faceted business model, underpinned by AI-powered tools, e-learning programmes, and an independent affiliate-driven distribution model.
Each sector integrates seamlessly and it is simple to navigate once users get the hang of it.
To help you understand, we’ve put together a comprehensive guide, taking you step-by-step through each sector of the business, and explaining, in simple terms, exactly what we do and why it's important.
Our Product-powered Ecosystem
At the heart of BE lies our three most prized innovations: unique, AI-powered e-learning tools that help users learn market concepts related to forex and digital assets in a simulated environment.
This includes our Crypto Intelligence SaaS platform, offering educational AI tools that help break down digital-asset market data and trends, into simple, easy to understand steps.
Next we have our Forex Intelligence SaaS platform, helping users study market behavior and practice hypothesis testing in simulated, non-live environments for educational purposes only.
Lastly, the platform’s AI Co-Pilot is a learning assistant programmed to provide educational explanations and general informational support throughout your financial literacy learning journey.
Our Retail Strategy
BE’s business model rests predominantly on our retail customers. These are users from all across the globe who purchase and subscribe to our products to use in their personal capacity. As our tools offer skills development, financial literacy and market-education content, many customers use our products to learn about emerging market sectors and digital finance concepts. Customers may purchase directly from our website or through an affiliate referral.
Our Independent Affiliate Distribution System
BE’s revenue model extends beyond subscriptions and retail customers through our affiliate system. Users can apply for free to become independent affiliates, gaining access to:
- A ready-to-use digital storefront
- Built-in CRM and tracking tools
- Pre-designed marketing systems and email campaigns
This allows affiliates to share BE’s product suite to their online audiences, effectively tapping into the creator economy and enabling them to run a digital business without needing any technical infrastructure.
Unlike traditional e-commerce or influencer monetisation models, BE removes operational friction as there is no physical inventory, no fulfilment logistics, and no product development required. Creators can focus purely on distribution, branding, and audience engagement, while the platform handles backend operations.
Importantly, commissions are only earned when retail customers purchase products, not for simply recruiting new affiliates. In fact, in 2025, over 75% of BE product users were retail customers.
Creator Economy Cultivation
Through our ecosystem of affiliate-driven digital entrepreneurs, BE is effectively cultivating a niche sector of the creator economy. These are individuals who are essentially developing their personal brands and expanding their professional connections, which may extend far beyond BE’s affiliate network.
Dual User Pathways
BE’s operational model is designed for two distinct user types: retail customers, who join for education and digital tools, and independent affiliates, who choose to build their business by promoting BE’s offerings through independent marketing efforts.
